logos
This page only shows primary logo variants.
For other related logos and images, see:
1928–1940 1940–1956 1956–1959 1959–1960 1960–1964 1964–1974
1928–1940 1940–1956 1956–1959 1959–1960 1960–1964 1964–1974
1974–1997 1997–2001 2001–2003 2003–2012, 2003–2010 (Europe) 2012–2015 2015–present
1974–1997 1997–2001 2001–2003 2003–2012, 2003–2010 (Europe) 2012–2015 2015–present

1928–1940

Charmin was first manufactured at the Hoberg Paper Company in Green Bay, Wisconsin.

1940–1956

1940s-image

1956–1959

Timeline CS 1950

P&G acquired Charmin in 1957. Over the next few years, the packaging and logo was redesigned repeatedly. Each time, Charmin would be re-introduced as "new".

1959–1960

Charmin-1959-2

1960–1964

Charmin-1960

1964–1974

Timeline CS 1970

1974–1997

5417339639 67435d5c26

1997–2001

Timeline CS 1990

2001–2003

Charmin 1999
Logopedia InfoWhite BETTER LOGO NEEDED

2003–2012, 2003–2010 (Europe)

The charrrrrmin logo!
Designer:  Gilmore Branding & Design
Typography:  Unknown
Launched:  Unknown

In 2003, Charmin retired the baby logo after 43 years. The bear mascots who have appeared in their commercials debuted around the same time. In 2010, Charmin in Europe was renamed Cushelle.

2012–2015

Charmin
Designer:  Erica Gurda
Typography:  Unknown
Launched:  Unknown

2015–present

Charmin Brand Logo


  V • T • E 
Charmin
Charmin Ultra Soft | Charmin Ultra Strong | Charmin Ultra Gentle | Charmin Flushable Wipes | Charmin Essentials | Charmin Forever Roll
Charmin Brand Logo
  V • T • E 
Subsidiaries:

Fater8 | Noxell Corporation | Procter & Gamble Philippines | P&G Studios | Procter & Gamble (South Korea)

Home care brands:
Ace9 (Neoblanc) | Ambi Pur | Ariel (Dynamo) | Ayudín | Bold | Rindex 3en1 | Bounce | Bounty | Cascade | Cheer | Comet | Daz | Downy (Lenor) | Dreft | Era | Fairy (Dawn | Dreft | Jar | Yes) | Febreze | Flash | Gain | Gala | Joy | Microban 24 | Mif | Mr. Clean (Mr. Proper) | Salvo | Sunny | Swiffer | Tide (Ace | Alo | Fab | Vizir) | Viakal (Antikal) | Zevo

Personal care brands:
Alldays | All GOOD | Always (Orkid | Whisper) | Aussie | Bounty | Braun | Charmin | Gillette (Fusion | Venus) | Hair Food | Head & Shoulders (China | International | United States) | Herbal Essences | Ivory | Joy | Joy+glee | Just | Luvs | Mielle Organics | Native | o.b. | Olay | Old Spice | Pampers (Kandoo) | Pantene | Puffs | Rejoice | Safeguard | Secret | SK-II | Snowberry | Tampax | The Art of Shaving | This is L. | Vidal Sassoon

Healthcare brands:
Align | Bion3 | Blend-a-med (Blendax) | Cebión | Clearblue | Crest (Kid's | Scope) | Dolo-Neurobion | Evion | Femibion | Fixodent | Illadin | Kytta | Livogen | Metamucil | Nasivin | Neurobion | Oral-B (Stages) | Pepto-Bismol | Prilosec OTC | Sangobion | Seven Seas | Vicks (DayQuil | NyQuil | ZzzQuil | Vick (South America) | Wick (Germany))

Former/defunct brands:
Bonux | Camay3 | Clairol4 | Clearasil6 | Clorox14 | CoverGirl1 | Crisco11 | Crush9 | Cushelle7 (Edet | Lotus | Regio | Zewa) | Dari Creme12 | Duncan Hines13 | Duracell5 | Encaprin | Eukanuba2 | Folgers10 | Hawaiian Punch9 | Iams2 | Jif10 | Max Factor1 | Palmboom | Pert Plus15 | Plenty | Prell | Pringles2 | Star12 | SunnyD | Sure3 | The Gillette Company | Wella4 | Zest3 | Wash & Go | Vidal Sassoon (Greater China)16

Former/defunct subsidiaries:
Philippine Manufacturing Company | Seotong P&G Co., Ltd.

Notes
1 Now owned by Coty.
2 Now owned by Mars, Incorporated.
3 Now owned by Unilever.
4 Now owned by Wella Company.
5 Now owned by Berkshire Hathaway.
6 Now owned by Reckitt.
7 Now owned by Essity.
8 Joint venture with Angelini Industries.
9 Now owned by Keurig Dr Pepper.
10 Now owned by The J.M. Smucker Company.
11 Now owned by B&G Foods.
12 Now owned by San Miguel Corporation.
13 Now owned by Conagra Brands.
14 Now owned by The Clorox Company.
15 Now owned by Sodalis Group in the United States, and Henkel in the Gulf Cooperation Council (GCC) region.
16 Now owned by Henkel.
Procter & Gamble 2013