logos
1985–1995 1995–2005 2005–present
1985–1995 1995–2005 2005–present

1985–1995

Continente 1972

On December 10th, 1985, Continente opened its first store in Matosinhos as a joint-venture between Sonae (who already owned the Modelo supermarkets) and French retailer Promodès (owners of the Continent chain), being later expanded into NorteShopping in 1998.

Designer:  Unknown
Typography:  Unknown
Launched:  December 10, 1985

1995–2005

LogoContinente 1996
Designer:  Unknown
Typography:  Unknown
Launched:  December 10, 1995

In 1995, Continente changed its logo to celebrate its 10th anniversary.

2005–present

Continente
Designer:  Euro RSCG
Typography:  Unknown
Launched:  October 27, 2005

On October 27th, 2005, Continente changed its logo to celebrate its 20th anniversary, having a cost of €2 million, with the Loures store being the first one to adopt it. This is also the first logo to not follow the same guidelines as its former French parent company as it was absorbed by Carrefour in 2000.

Carrefour (Portugal)
Continente