logos
This page only shows primary logo variants.
For other related logos and images, see:
1959–1975 1975–1984 (primary), 2023–present (secondary) 1984–1989 1989–1991 1991–1999 (primary), 1999–2004 (secondary)
1959–1975 1975–1984 (primary), 2023–present (secondary) 1984–1989 1989–1991 1991–1999 (primary), 1999–2004 (secondary)
1999–2004 2004–2005 2005–2009 2009–present
1999–2004 2004–2005 2005–2009 2009–present

1959–1975, 2009–present

1959–1975

Barbie (Print)

2009–present

Barbie

1975–1991 (primary), 2023–present (secondary)

1975–1984 (primary), 2023–present (secondary)

Barbie (1975)

This logo would be reused for the 2023 movie as well as the Barbie flip phone made by HMD.

1984–1989

Barb84

1989–1991

Barb89

1991–1999 (primary), 1999–2004 (secondary)

Barbie (1991)

1999–2004

Barbie (1999)

This logo is similar to the 1959 version, and is still seen at The Mattel Toy Store at 8400 Fairway Pl, Middleton, WI.

2004–2009

2004–2005

Barbie (2004)

The font was updated, with a flower being added to the i.

2005–2009

Barbie (2005)

The flower was removed and the text was made a deeper shade of pink.

External links