Alcatel — logos

This article is about the mobile phone brand. For the parent company formerly known as Alcatel SA, see Alcatel-Lucent.



1996–2007	2004–2010	2010–2016	2016–present	2016–present (secondary)

Alcatel (first era)

1996–2007

Designer:

Margaret Youngblood of
Landor Associates

Typography:

Futura

Launched:

1987 (originally)

1996

Alcatel originally started making mobile phones in late 1996. The logo was still used in mobile phones until 2007.

Alcatel Mobile Phones (Alcatel)

2004–2010

Alcatel Mobile Phones was established in April 2004 as a joint venture between Alcatel-Lucent (45%) and TCL Corporation (55%).

In 2005, the joint venture was dissolved and TCL acquired Alcatel-Lucent's 45 percent share, and Alcatel Mobile Phones became a wholly-owned subsidiary group of TCL. The brand name was licensed to TCL.

As the year 2007 when the new logo for Alcatel's mobile phones is finally being released after 3 years.

Alcatel Onetouch

2010–2016

In 2010, Alcatel One Touch became the corporate brand.

Since 2024, TCL reused the One Touch branding, without the Alcatel branding, for its feature phone lineup branded as TCL onetouch.

Alcatel (second era)

2016–2024 (mobile); 2025-present (mobile, India)

In February 2016, following Alcatel One Touch being bought by Nokia, the company changed back its name to Alcatel and introduced a new logo.

In late 2020, TCL, a licensor of the brand, started to use its own brand for their smartphones with the release of TCL Plex but the Alcatel brand was retained for use on budget entry level smartphones and KaiOS based smart feature phones. However in 2024, TCL decided to drop the Alcatel branding and rebranded its feature phone line to TCL One Touch, as well as its KaiOS-based smart feature phone named Alcatel Flip series to TCL Flip. The "a" speech icon symbol is still retained on the TCL One Touch brand.

In 2025, TCL revived the Alcatel Mobile branding with the Alcatel V3 line of smartphones, only for the Indian market as TCL decided not to introduce the TCL branded phones in India.

2016–present (telephone products)

Alongside the main Alcatel logo currently used by licensor TCL, Alcatel-branded telephones produced by Atlinks also received its new logo, different from one used by Alcatel Mobile.