logos
2009–2011 2010 (pre-launch) 2010–2011 2010 (unused)
2009–2011 2010 (pre-launch) 2010–2011 2010 (unused)
2011 (pre-launch), 2011–2012 (secondary) 2011–2012 2012–2015 2015–2020
2011 (pre-launch), 2011–2012 (secondary) 2011–2012 2012–2015 2015–2020

Windows Phone (Windows Mobile 6.5)

2009–2011

WP Logo in WM 6.5
Logopedia InfoWhite SVG NEEDED

This logo is only used for smartphones running Windows Mobile 6.5.

Windows Phone 7 Series

2010 (pre-launch)

Windows Phone 7 Series (Pre-launch)

On February 15, 2010, the successor to Windows Mobile, Windows Phone 7 Series was announced at Mobile World Conference 2010 by Microsoft.

Windows Phone 7

2010–2011

Windows Phone 7

Due to criticism about the length of its name, on April 2, 2010 Microsoft shortened the name to Windows Phone 7. The circle was changed to green though other colors were still used on occasion. And finally Windows Phone 7 released worldwide on October 21, 2010, and later in the United States on November 8, 2010.

2010 (unused)

BeWhatsNext-strings-WindowsPhone

These proposed/unused logos were shown in July 2010, 3 months after Windows Phone's new naming scheme. The green strings logo are almost different compared to the Microsoft Windows strings logo.

Windows Phone 7.5

2011 (pre-launch), 2011–2012 (secondary)

Windows Phone 7.5 (pre-launch, 2011)

In February 2011, an updated logo was unveiled alongside the Windows Phone 7.5 'Mango' update at MWC 2011[1]. The new logo was almost identical to the Windows Phone 7 logo, albeit with a different color scheme. It was replaced by the square Windows Phone logo later in 2011, but was still used as the Windows Phone logo on Microsoft Answers until at least February 2012[2]. The '7' was dropped from the logo.

2011–2012

Windows Phone 7.5 (2011)

Microsoft began rolling out the new logo around the end of September 2011[3]. The Windows logo was changed to a square to match the Metro UI used in Windows Phone.

Windows Phone 8 & 8.1

2012–2015

Windows Phone 2012

Starting earlier in 2015 and completed with the release of the desktop version of Windows 10 in July 2015, the Windows Phone brand was phased out, replaced with simply Windows.

Windows 10 Mobile

2015–2020

Windows 10 Logo

The operating system is now simply identified as Windows 10 Mobile, using the same branding as the desktop equivalent.

See also

References

Windows Mobile 6.5
Windows Phone
Project Andromeda OS (cancelled)
Android (Surface Duo phones only)