Between April 1970 and July 1971, the company was known as General Digital Corporation.[1]
Western Digital
1971–1991
Designer:
Unknown
Typography:
Eurostile Black (modified)
Launched:
July 1971
1991–1997
1997–2004
2004–2017 (primary), 2017–2019 (secondary)
Since late 2013, it dropped the wordmark in favor of the WD logomark for the consumer internal and external storage drives but it kept the full logo as a corporate logo until 2017. The original blue variant of the WD logomark was used on most consumer products until 2019.
2017–2026
2017–2026 (wordmark), 2017–2022 (primary)
To reflect their acquisition of SanDisk back in 2016, Western Digital changed its logo. The logo was later implemented to their products: first on its professional and enterprise drives in late 2017, and consumer internal HDD and SSD drives in 2019, and also appeared on WD BLACK series internal drives.
2022–2025
Designer:
In-house
Typography:
Custom
Launched:
April 12, 2022
Stacked version
Symbol
To celebrate its 52nd anniversary, Western Digital unveiled new brand symbol on April 12, 2022.
2025–2026
Designer:
In-house
Typography:
Custom
Launched:
February 24, 2025
Stacked version
Symbol
After completing the planned company separation on February 24, 2025, Western Digital changed its brand symbol color.
WD
2019–present (secondary)
In 2019, the WD logo changed its color from blue to orange. It is presently used only on all of WD-branded external HDD and SSD drives while most consumer internal HDD and SSD drives will mostly use the 2017–2026 Western Digital logo.
2026–present
Designer:
Unknown
Typography:
Unknown
Launched:
February 1, 2026
On February 1, 2026, Western Digital shortened its brand name to just WD. However, the company is still called "Western Digital" legally.
.svg "Western Digital 2022 Logo (Stacked).svg (5 KB)"){kind=logo}
_(Stacked).svg "Western Digital (2025) (Stacked).svg (10 KB)")
_(Symbol).svg "Western Digital (2025) (Symbol).svg (3 KB)")
