Volume Shoe Corporation, looking to expand its Pay-Less Shoes chain in the late 1960s, would encounter issues surrounding the stores' name. In Alabama there already existed a chain known as Pay Less Shoes; and in California and the Pacific Northwest, Pay Less Drug Stores was a growing enterprise. For these markets and others, the Volume name would be introduced in July 1970.
Volume Family Shoes
1974-1976
Volume Casual Shoes
1976-1977
Alternate logo (1977)
1977-1978
1978-1979
1979-1980
Volume ShoeSource
June-November 1978
Designer:
Unknown
Typography:
Kabel Black
Launched:
June 1978
The first "ShoeSource"-branded Volume store opened in California at the end of June, 1978. The two names would begin to unify as previously unupdated locations were renovated, with the ShoeSource name taking hold of Pay-Less and Volume in 1980.
Volume Shoe Corporation would be acquired by The May Department Stores Company in 1979. Following Pay Less Drugs' acquisition by Thrifty in 1994, Volume Shoe announced the imminent conversion of their remaining Volume-branded outlets, now only present in Oregon and Washington, to the Payless name at the end of that year.
