Roblox is an online game platform and creation system developed by Roblox Corporation that allows users to program and play games made by themselves or other users. It was created by founders David Baszucki and Erik Cassel in 2004 and was later released to the public in 2006. The duo met in 1991 through David's first company, Knowledge Revolution, a software developer known for its simulation products, including Interactive Physics, among others. The Roblox platform today hosts user-created games coded in a derivative of Lua known as Luau. Since March 2021, Roblox Corporation has been a publicly traded company on the New York Stock Exchange.
GoBlocks
2003
NO KNOWN LOGO
Early in development, Roblox was prototyped under the name GoBlocks. No logo ever existed for this phase of development.
DynaBlocks
2003–2004
Designer:
David Baszucki and Erik Cassel
Typography:
Arial Black / Regular
Launched:
December 12, 2003
No info is known about this era other than that this was one of the names they were planning to use; this logo would be featured in an early landing page mockup.
Roblox
March–Summer 2004
Designer:
David Baszucki and Erik Cassel
Typography:
Arial Bold / Regular
Launched:
March 29, 2004
Roblox would be finalized as the name choice on January 30, 2004[1] during the second half of its development. This change was made because the developers believed the name DynaBlocks would be difficult for users to remember, instead choosing a more memorable name, Roblox. The trademark was officialized on March 29, 2004.
Roblox would eventually change its logo to be one with a red border and a macron over the first 'o' to show that it is pronounced with a long vowel sound. This would be the first logo used on the website back in the summer of 2004.
2005–2006
Designer:
Todd Ellison
Typography:
Custom
Launched:
May 23, 2005
The logo would be updated and designed by Todd Ellison on May 23, 2005, and used on the website during the latter half of its development and beta testing from May 2005 to the official launch period of September 2006. It was also used on T-shirts from 2006 to 2008.
Roblox was officially launched on September 1, 2006, though contrary to popular belief, it did not launch with this logo. According to illustrator Mike Rayhawk, this logo was compiled in October 2006 and was intended as a mock-up for a website redesign. The Roblox team apparently loved the logo so much that it became the next official Roblox logo.[4] Even after the end of its usage, this logo was still used on Roblox avatar shirts officially made by Roblox, on the outfits of guest accounts until 2016, on the site banner until 2009, and was on the PayPalBuilders' Club website. Despite being removed in 2015, this logo remains in the Roblox website assets. [5]
2007–2010
Designer:
Mike Rayhawk
Typography:
Custom
Launched:
March 2007
The logo's color and design were slightly modified in March 2007 to make the logo a cleaned-up vector version that they use in print and at higher resolutions. Until 2009, it was a secondary logo used for merchandising and appeared as the welcome decal in the 2008 "Happy Home in Robloxia" map.
2010–2015
Designer:
Unknown
Typography:
Custom
Launched:
August 12, 2010
On August 12, 2010, when Roblox made a new site theme, the logo was modified again, this time sporting a new three-dimensional look. This logo was used on events and games from 2012 to 2015 and was used on sister websites until 2017.
2014 (unused)
In 2014, Roblox hosted a private competition to choose a new logo, but this logo didn't end up winning and was replaced with the 2015 logo so it became unused. It stayed hidden in the Roblox files for a few weeks before it was removed.
2015–2017
Designer:
Unknown
Typography:
Custom
Launched:
November 2, 2015
Roblox introduced this logo on its Twitter account on November 2, 2015.[6] Before the day ended, they added this logo to the home page. This time, taking on a flatter design similar to the 2006 and 2007 logos. This logo was briefly reused in 2024 during "The Classic" event.
2017–2019
Designer:
Travis Britton
Typography:
Gill Sans Ultra Bold (modified)
Launched:
January 9, 2017 (first use)
January 10, 2017 (website and icon)
On January 10, 2017, for the first time in eleven years, Roblox unveiled a completely new logo, set in a modified Gill Sans Ultra Bold typeface.[7] This logo is reminiscent of Mike Rayhawk's brainstorm sketches from March 2006 and Roblox continued to use it infrequently until 2022. This logo was first shown on January 9, 2017, when the Roblox Anthem Video was published to YouTube.
2018–2022
Designer:
Travis Britton
Typography:
Gill Sans Ultra Bold (modified)
Launched:
October 3, 2018
In 2018, Roblox updated the website's favicon to be monochrome, and the new logo was officially adopted in early 2019.
2022–present
Designer:
In-house team DixonBaxi (branding) Colophon Foundry (typeface)
Typography:
Gotham Black (modified)
Builder (custom-designed, corporate)
Launched:
August 26, 2022
On August 26, 2022, following a leak three days prior, Roblox revealed that they had updated their logo and that they would start rolling it out across the entire platform within the following week.[8] Like the previous logo, this design is reminiscent of Mike Rayhawk's March 2006 logo sketches.
