This page only shows primary logo variants. For other related logos and images, see:
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| 1948 | 1948–1968 | 1951–1968 | 1958–1968 | 1968–1970 | 1970–1974 |
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| 1974–1976 | 1976–1978 | 1978–1980 | 1980–present | 1980–1988 | 1988–present |
Puma SE is a German athletic apparel and footwear company based in Herzogenaurach. It is one of the world's largest sportswear brands, with a global presence.
Puma's roots go back to 1924, when brother Adolf "Adi" and Rudolf "Rudi" Dassler formed a company called Gebrüder Dassler Schuhfabrik to create shoes. After years of disagreements, the brothers parted ways in 1948. Rudi formed Puma the same year, while Adi formed Adidas in 1949.
Rudolf Dassler Sportschuhfabrik (Ruda)
1948
Initially, the company was known as Rudolf Dassler Sportschuhfabrik, or Ruda.
Puma
1948–1968
The name of the company was quickly changed to Puma a few months later. This logo depicts a puma, the company's namesake, leaping in a letter D for "Dassler".
1951–1968
1958–1968
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SVG NEEDED |
1968–1970
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1970–1974
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1974–1976
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1976–1978
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1978–1980
1980–present
1980–1988
A variant of the 1980 logo with the formstrip inside the wordmark was used in the 1980s.
1980–present
See also
External links
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Puma |
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| Current brands: Alexander McQueen (McQ) | Balenciaga | Bottega Veneta | Boucheron | Brioni | Dodo | Girard-Perregaux | Gucci | Pomellato | Puma (15.7%)1 | Qeelin | Saint Laurent | Christopher Kane | Tomas Maier | Ulysse Nardin Former brands: 1Minority owner  |