Nike

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For other related logos and images, see:

Other



1964–1970	1970–1971	1971–present (Swoosh), 1995–present (corporate)	1971–1978, 1998 (brief revival)	1978–1995 (corporate), 1995–present

Blue Ribbon Sports

1964–1970

BETTER LOGO NEEDED

What is now Nike started as Blue Ribbon Sports, a retailer of sporting goods and distributor of Onitsuka Tiger (now Asics) shoes based in Beaverton, Oregon.

1970–1971

1971–present (Swoosh), 1995–present (corporate)

Designer:

Carolyn Davidson

Typography:

Custom (1971–1978)
Futura Extra Bold Condensed (1978–present)

Launched:

May 30, 1971

Blue Ribbon Sports became Nike, Inc. on May 30, 1971. The iconic "swoosh" logo, designed by then 28-year-old Carolyn Davidson, would be trademarked on June 18, 1971. In 1995, the standalone swoosh logo began to be used as the corporate logo of the company. In 1997 (and the 1990s in general), Nike also had other logos they put on clothing and footwear, such as a mixed-caps "nIKe" wordmark with all the letters being the same size. This logo was super rare and so far, was only used on two shoes, both from that year: the Nike Air Crash Force (with the logo on the side), and the Air Hype Uptempo (on the outsole). This wordmark was also used over the years on clothes like shirts and jackets, with the logo in a few different fonts.

1971–1978, 1998 (brief revival)

This wordmark was briefly revived in 1998 and used in commercials at the time, such as the Fun Police campaign, and was also used in the Alpha Project series of futuristic and experimental products. It is still used on some products, like the Nike Blazer since 2022.

1978–1995 (corporate), 1995–present (secondary)

In 1978, they replaced their outdated "nike" italic wordmark with the now-iconic "NIKE" wordmark in Futura Extra Bold Condensed, which has since become their wordmark. While the wordmark was removed from the logo itself in 1995, it is still used as the secondary logo.

External links

Official website