logos
This page only shows primary logo variants.
For other related logos and images, see:
1922–1935 1935–1945 1954–1951 1951–1957 1957–1965 1965–1966 1966–1979
1922–1935 1935–1945 1954–1951 1951–1957 1957–1965 1965–1966 1966–1979
1979–2001 1982–2001 2001–2012 2012–2021 2021–2024 2024–present
1979–2001 1982–2001 2001–2012 2012–2021 2021–2024 2024–present

Swallow Sidecar Company

1922–1935

Swallow Sidecar Company
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Jaguar was founded in 1922 as the Swallow Sidecar Company.

SS Jaguar

1935–1945

SS Jaguar
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Swallow Sidecar Company was rebranded as SS Jaguar in 1935.

Jaguar

1945–1951

Jaguar old
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SS was removed from the branding in 1945.

1951–1957

Jaguar old 1
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1957–1965

Jaguar 1950s
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1965–1966

Jaguar 1965

In mid-1965, BMC acquired half of the Jaguar brand.

1966–1979

Jaguar 1966
Designer:  Unknown
Typography:  Cristoforo (modified)
Launched:  1966

In 1966, BMC merged with Jaguar. This logo was commonly used along with the British Leyland logo.

1979–2001

Jaguar 1979

1982–2001

Jaguar 1982

2001–2012

Jaguar 2001

2012–2024

2012–2021

Jaguart
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2021–2024

Jaguar logo

2024–present

Jaguar 2024
Designer:  Richard Stevens
Monotype Imaging
Typography:  Jaguar Exuberant (custom)
Launched:  November 19, 2024

On 19 November 2024, Jaguar unveiled a new logo as part of a radical repositioning as an ultra-luxury EV brand.


  V • T • E 
Technology, Industrial and Infrastructure:

Automotive: Tata Motors | JLR (Land Rover | Jaguar) | Tata Daewoo | Tata Hispano | Tata Hitachi Construction Machinery | Tata Marcopolo
Information Technology: Tata Consultancy Services | Tata Elxsi | Tata Technologies
Infrastructure: Tata Power (Solar Systems) | Tata Housing Development Company | Tata Projects Limited
Steel: Tata Steel (BSL | Europe) | Tayo Rolls
Chemicals: Tata Chemicals | Tata Swach
Aerospace and Defence: Tata Advanced Systems

Consumer & Retail:
Tata Consumer Products: Tata Global Beverages (Tata Coffee | Tata Tea | Tetley) | Tata Salt | Tata Starbucks | i-Shakti | Himalayan Mineral Water | Tata Water Plus | Tata Sampann
Trent Limited: Bookstore: Landmark | Hypermarket: Star Bazaar | Apparel: Westside (Zudio | Utsa)
Electronics: Air-conditioners: Voltas | Electronics store: Croma
E-commerce: Fashion: Tata CLiQ | Groceries: StarQuik | Pharmceuticals: Tata 1mg

Super-app: Tata Neu

Titan Company:
Watches: Titan | Fastrack | Sonata | Xylys | Raga | Favre-Leuba | Watch store: Helios
Jewellery: Tanishq (Mia) | Zoya | CaratLane
Opticals: Titan Eyewear | Fastrack | Optical store: Titan EyePlus
Ethnicwear (sarees): Taneira
Fragrances: Skinn

Financial Services:
Tata Capital Housing Finance Limited | Tata AIA Life Insurance | Tata AIG Insurance | Tata Mutual Fund

Telecom & Media:
Satellite TV, OTT and fibre broadband: Tata Play1 (Tata Play+ | HD | + HD | UHD 4K | Binge/Binge+ | Fiber)
Telecommunications: Tata Teleservices | Tata Communications

Tourism & Travel:
Indian Hotels Company Limited: Taj Hotels, Resorts & Palaces | Ginger Hotels | Vivanta Hotels & Resorts | The Gateway Hotels & Resorts | SeleQtions | amã Stays & Trails | Catering: TajSATS
Airlines: Air India2 | Air India Express2

Institutions:
Education and research: Tata Institute of Fundamental Research | Tata Institute of Social Sciences
Hospitals: Homi Bhabha National Institute | Tata Memorial Centre

Former/defunct properties:
Airlines: Vistara3 | AirAsia India4
Satellite TV: Tata Sky Transfer
Telecommunications: Tata Docomo5 | Tata Indicom | VSNL6
Publishing: Westland Books7

Notes:
1Joint venture with The Walt Disney Company (Disney Star).
2Acquired from the Indian government.
3Joint venture with Singapore Airlines.
4Joint venture with AirAsia Group.
5Was originally a joint venture with NTT docomo. Sold to Bharti Airtel.
6Acquired from BSNL (Government of India) and renamed to Tata Communications.
7Sold to Amazon.

Tata logo
  V • T • E 
Current marques:
Ford (Racing) | Lincoln

Former marques:
Divested: Philco | Aston Martin | Jaguar | Land Rover | Volvo Cars | Mazda | Hertz | Spin
Discontinued: Autozam | Edsel | Ford Performance | Ford Performance Vehicles | Ford Team RS | Ford Performance Racing | Lincoln Continental | Matford | Mercury | Merkur | Meteor | Monarch | Troller | SVT

Ford Motor Company 2017