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| 1994–2003 | 2003–2015 | 2015–2023 | 2023–present |
1994–2003
2003–2017
In 2007, First Choice merged with then-rivals Thomson, and in 2011, First Choice's shops were rebranded under the Thomson umbrella. However, First Choice branding continued to be used alongside that of Thomson.
This logo was still used on the website until 2017.
2015–2023
A new logo was introduced in 2015, carrying over a rendition of the pink flower from the past logos. The company name was also fully capitalised.
The First Choice name was planned to be retired in 2017, but these plans never went through. As such, TUI continues to use the brand for their all-inclusive offerings in the UK.
2023–present
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External links
| Travel companies Crystal Ski | First Choice | TUI (UK) Cruise lines Airlines Defunct companies  |