logos
This page only shows primary logo variants.
For other related logos and images, see:
1985–1996 1996–2001 2001–present 2012–present
1985–1996 1996–2001 2001–present 2012–present

1985–1996

Discover - 1985x
Designer:  Unknown
Typography:  Harry (modified)
Launched:  April 24, 1985

The Discover credit card was introduced by American retailer Sears, Roebuck and Co. through its financial subsidiary Dean Witter Reynolds in 1985.

1996–2001

Discover 1996

2001–present

Discover logo

Dean Witter Discover & Co. merged with Morgan Stanley in 2001, forming the current company.

2012–present

Discover Card logo


  V • T • E 
Predecessor companies

Sears Holdings | Sears, Roebuck and Co. | Kmart Corporation

Retailers
United States
Current: Kmart | Sears | Sears Home & Life
Former: American Freight | Borders Group (Borders • Waldenbooks • Planet Music) | Lands' End | Makro (United States) | OfficeMax | Orchard Supply Hardware | PayLess Drug Stores
Other
Current: Sears (Mexico | Guatemala)
Former: Kmart Australia
Defunct/Dissolved
American Fare (Store) | Builders Square | Eaton's | Gala (Chile) | The Great Indoors | Kmart Canada | Kmart Czechoslovakia | Kmart Mexico | Kmart Puerto Rico | Kmart Chef | Kmart Express | Kmart Supercenter | mygofer | Pace Membership Warehouse | Sears Brazil | Sears Canada | Sears Colombia | Sears Costa Rica | Sears Essentials | Sears Grand | Sears Honduras | Sears Home (Canada) | Sears HomeLife | Sears Hometown Store | Sears Hometown Store (Canada) | Sears Outlet | Sears Panama | Sears Roebuck del Perú | Sears Venezuela | Simpsons (Canada) | Sports Authority | Venture Stores | Waltons-Sears

Brands
Current
Alphaline | Athletech | Country Living | Covington | Easy Living | Elle (Mexico) | Joe Boxer | Kenmore | Penske | Pier 1 Imports (Mexico) | Roebuck & Co. | Route 66 | Shopyourway | Smart Sense | Thom McAn | Toughskins | Weatherbeater
Former
Craftsman (evolv) | DieHard
Defunct
American Fare (Brand) | Companion | K-Gro | Martha Stewart Everyday | Roebucks | Silvertone | Tele-Games | Trax

Other
Current
United States: A&E Factory Service | Kmart for Kids | Sears Archives | Sears Auto Center | Sears Flowers | Sears Home Services | Sears Optical | Sears Parts & Repair | Sears Portrait Studio | Sears Vacations
Mexico: Sears Auto Center | Sears Servicio Tecnico
Former
Allstate | Coldwell Banker | Dean Witter Reynolds | Discover Card | Innovel | National Tire and Battery | Sears Centre | Sears Tower
Defunct
Flowers by Sears (Canada) | Prodigy | Sears Connect (Mobile) (Canada) | Sears Home Services (Canada) | Sears Financial (Canada) | Sears Portrait Studio Canada (Canada) | Sears Services Residentiels (Canada) | Sears Travel (Canada)

Transformco