Alpha Beta — logos



1915–1923	1923–1924	1924–1927	1927–1937	1937–1939	1939–1952


1952–1961	1961–1966	1966–1967	1967–1969	1969–1976	1970–1990


1976–1979	1979–1990	1979–1991 (Skaggs Alpha Beta)	1988–1995

1915–1923

LOGO MISSING

1923–1924

1924–1927

1927–1937

1937–1939

1939–1952

1952–1969

1952–1961

Designer:

Tinsley Jepson (character)

Typography:

Custom

Launched:

1952

In 1952, the "L'il Alphy" character, designed by artist Tinsley Jepson, debuted.

1961–1966

After American Stores' acquisition of Alpha Beta in 1961, the "1st" within the ribbon was changed to read "Acme".

1966–1967

1967–1969

1969–1976

Designer:

Unknown

Typography:

Custom

Launched:

January 6, 1969

1970–1990

Designer:

Unknown

Typography:

Custom

Launched:

October 1970
January 27, 1972 (Commerce)

1976–1979

1979–1990

1979–1991 (Skaggs Alpha Beta)

In September 1991, all Skaggs Alpha Beta stores were renamed under the Jewel Osco banner. All would soon be sold to Albertsons within half a year.

1988–1995

Designer:

Sidjakov, Berman & Gomez Associates

Typography:

Futura Extra Bold (modified)

Launched:

January 1988

Despite being used on new store signage beginning in early 1988, this logo did not appear in advertising until September 1990. In 1995, Alpha Beta was sold to Ralphs.