3K — logos

Not to be confused with 3Ktv.

This page only shows primary logo variants.

For other related logos and images, see:



January–February 1989	May–June 1989	1989–1990	1990–1995, 2000–2001, 2003	1990, 1992–1993	1993–1995


1995	1995–2000	1997–2000	2001–2003	2003–2006

3K, short for Treći kanal, was the youth-oriented, third main television channel of Radio Television of Serbia.

Festovizija

January–February 1989

BETTER LOGO NEEDED

Designer:

Unknown

Typography:

Times New Roman

Launched:

January 26, 1989

Frequencies of what would later become Omladinski kanal - and later 3K - were initially used for a temporary television service operated during the FEST film festival in Belgrade, named Festovizija, during which reports and films were broadcast from 9am to midnight. This channel broadcast for ten days from January 26 to February 4, 1989. After Festovizija closed down, another temporary, seven-day (February 5 to 11, 1989) service followed - broadcasting in parallel to the then-ongoing YU Video Show being held, with programming, in similar vain, also being dedicated to the event.

Omladinski Kanal

May–June 1989

BETTER LOGO NEEDED

Designer:

Konstantin Petrović^[1]

Typography:

Arial (modified)

Launched:

1987 (unused)
May 22, 1989 (launch)

On May 22, 1989, broadcasts resumed under the Omladinski Kanal name, only to be shut down merely a month later, on June 30, 1989; the following day, 3K was finally launched.

3K (first era)

1989–1990

NO KNOWN LOGO

3K did not have a logo until 1990. Various variants of the name were seen on idents and intros.

1990–1997, 2000–2001, 2003

Designer:

Eduard Čehovin^[2]

Typography:

Unknown

Launched:

1987 (unused)
1990 (launch)

Perhaps the best-known logo of the channel, it was originally used from 1990 to around 1997, and then reused from after October 2000 until 2001, when the blue brick logo was adopted, and again for around a month in late 2003 (around October to November), after which the last logo was introduced. After 1993 the on-screen bug became the white RTS logo without any embellishments, only to be supplemented with this logo the following year.

1990, 1992–1993

SVG NEEDED

Designer:

Unknown

Typography:

Times New Roman

Launched:

1990

The logo had the text "3K" on the top, and the text "TVB" spaced on the bottom, representing the third channel of Radio Television Belgrade. Used as an on-screen bug.

RTS 3 (first era)

1995

Designer:

Revision Consulting

Typography:

Normal Grotesk

Launched:

1995

During late 1995, this logo was used, matching the style of RTS 1 and RTS 2. However, it didn't last very long, as the old name was restored before the end of the same year.

3K (second era)

1995–2000

Designer:

Revision Consulting

Typography:

Normal Grotesk

Launched:

December 1995

This logo was only used as an on-screen bug.

1997–2000

SVG NEEDED

Designer:

Kompani

Typography:

Unknown

Launched:

1997

This logo was used mostly for idents and intros and was not used as an on-screen bug.

RTS 3 (second era)

2001–2003

Designer:

Charlie Graphics Communications (Goran Lončar)^[3]

Typography:

Frankfurter Std Normal

Launched:

December 2001

In December 2001, 3K became RTS 3 and changed its logo to match the other two channels, for the second time. After this name was retired, it would not be revived until 8 June 2015 which is when a completely unrelated RTS 3 launched, replacing RTS Digital.

3K (third era)

2003–2006

Designer:

Zoran Borenović

Typography:

Helvetica (modified)

Launched:

November 2003

Due to issues with RTS and a planned sale, the channel was divested by the broadcaster (along with erstwhile Radio 101) and reverted back to its original name in October 2003, yet this logo was introduced the following month. A year later, in October 2004, these two services were reintegrated into RTS, as no sale ever occurred.

A new broadcasting law prompted 3K to stop broadcasting a year and a half later, on May 5, 2006. Until the launch of TV Avala on September 17 that year, a temporary feed of RTS 1 fulfilled the signal previously used by 3K.

References

3K

TV Avala

►

[1] Znakovito 3 (original source)

[2] Znakovito 1 (original source)

[3] Graphic designer's portfolio

[1]

[2]

[3]