YTV is a Canadian English-language specialty channel owned by YTV Canada, Inc., a subsidiary of Corus Entertainment. Its programming consists of original live-action and animated television series, movies, and third-party programming from the U.S. kids channels Nickelodeon (primarily) and Cartoon Network, as well as other distributors. YTV operates two time-shifted feeds, running on both Eastern and Pacific Time Zone schedules. It is available in over 11 million Canadian households as of 2013.
1988–1991
The initial YTV logo utilized CGI graphics in network IDs, which were usually set against different sky backgrounds that changed depending on the time of day (a night sky background for nighttime programs, a partly cloudy blue sky for afternoon shows, etc.). Often in these network IDs, a script font would write various slogans ("The Spirit of Youth", "Young as You Are", "The Youth Channel", "Canada's Youth Channel") on the bottom right side of the logo. In 1990, the logo was altered slightly with the circle outline becoming consistent of three circles, and the "YTV" text becoming slightly larger.
In 1991, YTV's logo was redesigned by Peter Adam and Stuart Ash of Gottschalk+Ash. The logo features a large "Y" and the word "TV" in smaller type stacked vertically, which has been utilized in all of the network's logos since that time.
1993–1994
This visual identity of many variants began in August 1993 and is best described as the bridge between the 1991 and 1994 logos. It introduced many of the backgrounds that would be popularized with the 1994 logo.
1994–2000
Designer:
Unknown
Typography:
Unknown
Launched:
1994
The "YTV" text in this update to the previous logo was changed in late 1994, arranged the same way as before, though with an altered design of the logotype. Although this logo would be replaced in 2000, it was still used as the production logo until 2007, as well as the sign of the channel's transmitter building until 2010.
2000–2007
2000–2003
Designer:
Corus Entertainment Buzz Image Group
Typography:
Unknown
Launched:
August 2000
In August 2000, the logo was changed again with the TV background dropped and the "YTV" text completely redesigned, but the arrangement of the wordmark was still kept the same.
2003–2007
Designer:
Corus Entertainment Buzz Image Group
Typography:
Unknown
Launched:
September 2, 2003
The logo got slightly modified in 2003. In the fall of 2005, a new post-6:00 p.m. advertising style was developed for older audiences, which used a much simpler logo and sleeker packaging with barely any gross-out tactics, but the monsters still aired from the start of the morning (most likely) to 6-7 pm until 2007, when the simpler logo (down below) was the standard logo used for the full broadcast.
In the fall of 2005, this logo first made its debut on YTV promos, in primetime, and later on YTV's website in spring 2006. In 2007, this logo was adopted full-time by the channel, replacing the monsters that had still been used in daytime until then. However, the logo was still arranged similarly to the previous logos used since 1990, but with a cyan circle with two spikes, somewhat similar to that of a hurricane symbol, with white rings inside and a revised "YTV" text atop it.
After the logo's discontinuation, it was still used as a production ident until 2013.
2009–2014
Designer:
Corus Entertainment LOLOMOJO
Typography:
Unknown
Launched:
August 31, 2009
On August 31, 2009, the logo was changed slightly with new colors and the background simplified; variations of the bumpers were also reduced. In September 2012, the logo was changed aesthetically.
2014–present
Designer:
Eloisa
Typography:
Custom
Launched:
October 6, 2014
On October 6, 2014, YTV updated its logo, making some minor changes to it. On screen, they changed the direction of the logo, making its face left instead of directly at the viewers. Along with light color gradients being added to the logo, it debuted on the website in 2014. The channel underwent a brand refresh, with new graphics and bumps created by Eloisa.
