logos

Wasa (Swedish: Wasabröd) is the world's largest crispbread manufacturer, and is part of Barilla Group.

19??–19?? 19??–2002 2002–2009 2009–2020 2020–2025, 2020–present (USA) 2025–present
19??–19?? 19??–2002 2002–2009 2009–2020 2020–2025, 2020–present (USA) 2025–present

19??–19??

Wasa logo old
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19??–2002

Wasa logo old

From 1983 until 1999 the company was owned by Swiss pharmaceutical conglomerate Sandoz (which later became part of Novartis).

Since 1999, Wasa has been owned by the Italian Barilla Group.

2002–2009

Wasa logo

The was logo was updated in preparation for an international expansion in 2002/2003, now all in lowercase and the crown has been made to look like a sheaf.

2009–2020

Wasa 2009
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2020–2025, 2020–present (USA)

Wasa 2020
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2025–present

Wasa 2025