VID (ВИD), also known as VIDgital (ВИDgital) from 2017 to 2020, is a Russian TV production company.
VID (first era)
1990–2013
Designer:
Andrey Rasbash
Typography:
Custom
Launched:
October 25, 1990
In 1990, ВИD (romanized VID) was founded by Vladislav Listyev, alongside Alexander Lyubimov, Andrey Rasbash, Alexander Politikovsky and Ivan Demidov. Listyev thought that the best design for the company's logo would be an Asian symbol, so the ceramic head sculpture of Guo Xiang, which was found at the Museum of Eastern Art in Moscow (where Listyev's wife worked as restorer) was chosen. However, the museum wouldn’t allow the founders to use the actual sculpture, so they instead recreated it using computer graphics.
The monochrome version of the logo is still used as a branding element in YouTube videos posted on their channel.
2013–2017
Designer:
Unknown
Typography:
Custom
Launched:
March 7, 2013
On March 7, 2013, ВИD slightly changed its logo.
VIDgital (ВИDgital)
2017–2020
Designer:
Unknown
Typography:
Arial Black (BИD) Arial Narrow (gital)
Launched:
October 6, 2017
On October 6, 2017, with the name change to ВИDgital in order to focus on digital media, the Guo Xiang sculpture was redesigned as a CGI-animated bust, which more closely resembles the actual sculpture compared to the old one. This is the first time that the logo received an overhaul.
VID (second era)
2020–present
Designer:
Unknown
Typography:
Arial Black
Launched:
November 6, 2020
On November 6, 2020, ВИDgital reverted its name back to ВИD, while retaining its 2017 appearance. However, ВИDgital is still used as their channel name on both YouTube[1] and Facebook.[2]
