1983–1999	1999–2020	2020–2025	2025-2026

United States Cellular

1983–1999

U.S. Cellular

1999–2020

On May 9, 1999, United States Cellular officially branded as U.S. Cellular.

UScellular

2020–2025

On September 24, 2020, the company unveiled a refresh of its visual branding. Now identifying as "UScellular" and preserving the red-and-blue color palette, the wordmark is now in a non-serif, all lowercase font. The elimination of the periods from the "U.S." abbreviation emphasizes the inclusive "us" pronoun as much as "United States". The five-point star was also redesigned to a cluster of converging lines coming together to form a stylized star.

• "How UScellular Revamped Its Logo to Show That the Carrier Puts Customers First," from AdWeek, 9/24/2020
• "New UScellular Brand and Logo Unveiled," from Telecompetitor.com, 9/24/2020

2025-2026

SVG NEEDED

In May 2024, T-Mobile US announced it would acquire UScellular's wireless customers and retail outlets, plus 30% of its wireless spectrum licenses in a deal worth $4.4 billion. Subsequently, UScellular announced that it had reached agreements to sell 55% of its remaining wireless spectrum license holdings for approximately $1 billion each to AT&T and Verizon. The deal closed on August 1, 2025, with UScellular's remaining wireless spectrum operations rebranded to Array Digital Infrastructure. The above banner was used by USCellular as part of the customer-facing brand's "transition in phases to T-Mobile." This logo still remains on the website currently.

• "Roll Out the Magenta Welcome Mat: T-Mobile Completes UScellular Deal," press release from T-Mobile (August 1, 2025)