This page only shows primary logo variants. For other related logos and images, see: Other

1961–1968	1968–1995	1981-1984	1984-1985	1985-1988
1988-1989	1989–1995	1995–2022	2016–present

1931–1961

NO KNOWN LOGO

The first Tesco store opened in September 1931.

1961-1968

SVG NEEDED

1968–1995

The familiar red Tesco logo was introduced in 1968. In some cases, some Tesco-branded items featured this logo from 1981 until the 1995 rebrand.

1981-1984

SVG NEEDED

1984-1985

SVG NEEDED

1985-1988

A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign, during Queen Elizabeth II's Diamond Jubilee in June 2012, see Tesco/Other.

1988-1989

1989–1995

Designer:  Unknown

Typography:  Clarendon

Launched:  May 24, 1989

1995–present

1995–2022

Designer:  Alan Meeks Cameron Design Group Dalton Maag (corporate typeface, 2002-2016)

Typography:  Custom-designed (logo) Tesco (custom-designed, corporate, 2002-2016)

Launched:  October 1, 1995

2016–present

Designer:  Wolff Olins Colophon Foundry (typeface)

Typography:  Custom-designed (logo) Tesco Modern (custom-designed, corporate)

Launched:  2016

Between 2015 and 2016, Colophon Foundry and Wolff Olins re-examined Tesco's logo by balancing and stabilizing both centrifugal characters (S, O) and addressing several quiet weight inconsistencies to harmonize the all-capital setting.^[1] Despite this logo first appearing in 2016, it did not replace the former on the chain’s website until November 2022.

References

◄ Kmart Czechoslovakia Carrefour (Czech Republic)

Tesco

Netto (Poland only) Lotus's (Thailand (via Tesco Lotus) and Malaysia) ►

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