Telstra Corporation was created on 1 July 1975 as Telecom Australia. The original Telecom Australia logo was designed by Pieter Huveneers.
1986–1993
1993–1995
Designer:
FHA Image Design
Typography:
Helvetica Neue Black Italic
Launched:
Unknown
In April 1993, Telecom Australia underwent a rebrand. FHA Image Design was commissioned to produce a new brand image as part of the rebrand to unify the various Telecom Australia sub-brands that would face competition from the deregulated market. This new branding would also help to ease the transition from Telecom Australia to Telstra in the domestic market.
Telstra
1995–2006
1995–1999
On 1 July 1995, Telecom Australia was renamed Telstra Corporation, in the Australian market. This logo is still seen on most payphones.
1999–2006
Designer:
Principals
Typography:
Unknown
Launched:
1999
In 1999, the logo was modified when the 1995 logo is surrounded by a blue box.
2006–present
2006–2011
In 2006, Telstra slightly modified the 1995 logo with the box being removed and the T now has a vertical line. This logo is still seen on some payphones, as well as exchange buildings.
2011–2023
In September 2011, Telstra unveiled a new visual identity which saw its icon adopt 6 interchangeable colour variants of the stylised satellite dish icon.
2023–present
The current version of the logo switched to a modernized version of the previous orange and blue colour-scheme. This was first used in mid-2023.
