1985–1997	1997–2009	2009–2023	2023–present	2025 (unused)	2025–present

SM Bonus is the private label brand for SM Supermarket which launched in 1985.

1985–1997

BETTER LOGO NEEDED

1997–2009

BETTER LOGO NEEDED

This logo is still used in some products.

2009–present

2009–2023

SVG NEEDED

This logo is still used in some products.

2023-present

BETTER LOGO NEEDED

SVG NEEDED

it has the 2009 logo but also a placement to the 2022 logo, it is used in some products.

It has the prototype of the 2022 logo using the 2009 logo (redesigned), it is used in some products as well as the 2009 ones.

2023–present

SVG NEEDED

2025 (unused)

SVG NEEDED

2025–present

SVG NEEDED

The logo debuted in their pear-sized ham packaging in October 2025.

V • T • E  SM Retail

Part of SM Current stores SM Store | SM Markets (SM Supermarket | SM Hypermarket | Savemore Market | Savemore Express | SaveMart | SM Cherry | Alfamart (Philippines)1 | Mindpro Supermarket3 | SM Appliance Center | Baby Company | Disney Store | Kultura | Pet Express | Sports Central | Toy Kingdom | Walter Mart2 Private brands SM Bonus Defunct/dissolved Supersale Club Notes 1 Joint venture with AlfaCorp 2 Joint venture with Abenson 3 Owned by Mindpro Retail Inc, affilated with SM Markets.