Repsol



1968–1987	1987–1997	1997–2012	2012–2025	2025–present

Repesa

1968–1987

SVG NEEDED

The origins of the Repsol brand go back to 1948; in this year, Repesa (an abbreviation of Refinería de Petróleos de Escombreras) was incorporated to install an oil refinery in Cartagena's Escombreras valley, which would become operational in 1951. In 1968, a logo was adopted for Repsol, at that time a Repesa-owned brand of motor oil.

1987–1997

Designer:

Wolff Olins

Typography:

Custom

Launched:

1987

In 1987, a new logo was adopted by the brand, developed by Wolff Olins; this coincided with the formation of Repsol as a group of companies, comprising of former companies in which the Spanish government had a majority stake in;

exploration and production (formerly Hispanoil),
refining (formerly Enpetrol),
chemical and liquefied natural gas (LNG), and
butane (formerly Butano SA).

1997–2012

Designer:

José María Cruz Novillo

Typography:

Custom

Launched:

1997

A new design of the 1987 logo was adopted, putting the isotype inside a dark-blue square; this coincided with the completion of the company's privatisation, with the last government stake (10%) being sold off at an initial public offering. In 1999, Repsol acquired a near-total stake of 97% in the Argentinian oil company YPF, changing its official name to Repsol-YPF SA in the process.