Prima Zoom, stylised as Prima ZOOM, is a documentary and factual entertainment channel from the Czech FTV Prima group. It was launched on 1 February 2013 as the fourth TV channel of the broadcaster, after Prima, Prima Cool and Prima Love.

• Modern Times Group (archive)

2013–present

HD logo

The on-air graphics package was created by the Czech branding agency Oficina. The graphics and idents are influenced by the pinch-to-zoom gesture in touchscreens.

• Oficina

Prima Zoom

Prima Zoom idents

V • T • E  FTV Prima

Television channels: Czechia: Generalist: TV Prima (HD), +1 (HD) | Reruns: Prima Star | Reality shows: Prima Show | Youth: Prima Cool (HD) | Women: Prima Love (HD) | Movies: Prima Max (HD) | Documentary: Prima Zoom (HD) | Crime: Prima Krimi (HD) | News: CNN Prima News2 Slovakia: Prima SK (HD) (Cool | Krimi | Love) | CNN Prima News2 News program: Hlavní zprávy Video-on-demand: Prima+ Defunct/Former: Prima Comedy Central1 Former parent company: Modern Times Group Notes: 1 Joint venture with ViacomCBS Networks International. 2 Joint venture with WarnerMedia.