Prima Cool (stylized as Prima C()()L) is a youth-oriented TV channel from Czech broadcaster FTV Prima. It was launched on 1 April 2009 as the second TV channel of the group, with more channels launched in subsequent years.

2009–present

HD logo. The HD channel was launched in 2013.

Alternative logo.

The graphics package and brand identity was designed by the Czech branding agency Oficina. It went on to win multiple awards, like the graphics package Oficina designed for Prima Love in 2011.

• Oficina project page
• Briefcase Type (Prima Cool is mentioned towards the end)

C(LOGO)L

C(BRANDING)L

V • T • E  FTV Prima

Television channels: Czechia: Generalist: TV Prima (HD), +1 (HD) | Reruns: Prima Star | Reality shows: Prima Show | Youth: Prima Cool (HD) | Women: Prima Love (HD) | Movies: Prima Max (HD) | Documentary: Prima Zoom (HD) | Crime: Prima Krimi (HD) | News: CNN Prima News2 Slovakia: Prima SK (HD) (Cool | Krimi | Love) | CNN Prima News2 News program: Hlavní zprávy Video-on-demand: Prima+ Defunct/Former: Prima Comedy Central1 Former parent company: Modern Times Group Notes: 1 Joint venture with ViacomCBS Networks International. 2 Joint venture with WarnerMedia.