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| 2018-2020 | 2020–present | 2021–2024 (India, secondary) |
POCO (formerly known outside India as POCOPHONE until 2020) is a sub-brand owned by Xiaomi.
2018–present
2018-2020
This logo was first used on its first POCO F series device, the POCOPHONE F1 (POCO F1 in India).
2020–present
As a result of being a new sub-brand, the "by Xiaomi" byline was removed and it was modified with a different shade of yellow.
2021–2024 (India, secondary)
POCO India introduced a new main logo, altogether with a mascot and the tagline "Made of MAD". This logo is mostly used in India for marketing purposes, as the 2020 logo is still seen on its phones and as a corporate logo.
However in late 2021, the 2020 logo is now used in most advertisements as this logo, especially its mascot, only appeared in some advertisements, and as a profile picture of their social media accounts.
With the release of the POCO X6 in India in 2024, POCO India stopped using its mascot and the social media profile pictures were changed to the previous one with the "Made of MAD" slogan is still present in their social media account's description.
See also
External links
| Main Brands Xiaomi (Book | Civi | Pad | Watch | MIX (Fold | Flip)) | Mijia/Xiaomi Home | Redmi (A series | Book | C series | K series (Pad) | Note | Pad | Turbo | Watch) Subbrands Automotive Software Defunct/Former Notes
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