logos
This page only shows primary logo variants.
For other related logos and images, see:
1927–1937 1937–1987 1937-1973 1961–1987 1961–1973
1927–1937 1937–1987 1937-1973 1961–1987 1961–1973
1965–1968 1968–1973 1973–2008 1973–1987
1965–1968 1968–1973 1973–2008 1973–1987

National was a brand name of consumer electronics used by Matsushita Electric from 1927 to 2008.

National

1927–1937

Logopedia InfoWhite NO KNOWN LOGO

1937–1987

National Japanese Logo 1966

In 1987, all of the variants of the original National logos including "N-mark" variants were retired in favor of its English wordmark alone, introduced in 1973.

1937–1973

National - 1937x

This logo was used as an alternate, and it was also appeared on its earlier products before the introduction of its dedicated wordmark.

Both the English original logo and its N-mark variant were replaced by the updated N-mark logo written in Helvetica in 1973.

1961–1987

National Japanese Logo

In 1961, the logo was placed within a large bold "N".

1961–1973

National (Red)

This logo was introduced in 1961, and it was appeared in a print ad promoting National branded products.

1965–1968

National (1965)

Both National and Panasonic introduced matching English wordmarks in 1965, used alongside the N-mark.

1968–1973

National (1968)

1973–2008

National logo red
Designer:  Unimark International
Typography:  Helvetica (modified)
Launched:  1973

In 1973, National adopted a new wordmark modeled after the Panasonic logo introduced two years earlier.

Matsushita Electric later dropped the National name in Europe and Australia in 1980 and 1988 respectively. After seeing the international success of the Panasonic name, Matsushita began using the joint National Panasonic name in Japan and the rest of Asia in 1988. The National branding was gradually dropped on its audiovisual products but was retained on home appliances until 2003.

In April 2004, the remains of the brand began to be gradually phased out in Asian countries, and future products would be sold under the Panasonic name. The National name finally came to an end on October 1, 2008, when Matsushita Electric Industrial Co. Ltd. was renamed Panasonic Corporation (later renamed to Panasonic Holdings Corporation in 2022).

1973–1987

National old logo

When National rebranded in 1973, a new "N-mark" logo was also created for use as an alternate.

In 1987, this version of the English N-mark logo was also discontinued.

National
Panasonic