Kool-Aid



1927–1934	1934–1954	1963–1966	1966–1975	1975–2011, 2020	2001–present

Kool-Ade

1927–1934

BETTER LOGO NEEDED

1934−1954

1954–1963

SVG NEEDED

1963–1966

SVG NEEDED

1966–1975

SVG NEEDED

1975–2011, 2020

This logo continued to be used on some juice packs until 2009 and in commercials until 2011. This logo was also being used on Retro Jammers starting in 2020. The Retro Jammers line is currently discontinued. A version of this logo is used on the Summer Blast line, the Ghoul-Aid line, and the No Skool-Aid line.

2001–present

This logo was first shown in Kool-Aid Magic Twists in 2001.

Kool-Aid Logo Evolution

V • T • E

Kraft Heinz

Predecessors: Kraft Foods Group | The H. J. Heinz Company

Subsidiaries: Kraft Heinz ABC Indonesia¹⁰

Dairy products
Cheez Whiz¹ | Cool Whip | Kraft Singles | Philadelphia¹ | Velveeta

Baby foods and nutrition
Brinta | Farley's | Heinz | Wattie's

Notes

¹	US & Canada brand licensee. Licensed to Mondelēz International/JDE Peet's and Arla Foods internationally.
²	Under license from Ajinomoto.
³	Under license from Rudolf Wild Ltd.
⁴	Under license from eponymous restaurant chain.
⁵	Under license from Weight Watchers.
⁶	Under license from McDonald's Corporation.
⁷	Under license from Yum! Brands.
⁸	Under license from Warner Bros. Discovery.
⁹	Joint venture with The Not Company.
¹⁰	Joint venture with ABC Holding.
¹¹	Sold to Hormel Foods.