logos
1862–1918 1918–present 1965–present
1862–1918 1918–present 1965–present

1862–1918

Logopedia InfoWhite LOGO MISSING

1918–present

Internal Revenue Service 1918

1965–present

IRS
Designer:  Raphael Boguslav of
Lippincott & Margulies
Typography:  Unknown
Launched:  October 22, 1965 (announcement)
January 1, 1966 (launch)

Design consultancy Lippincott & Margulies was hired in mid-July 1965 to "put a friendlier face" on the Internal Revenue Service.[1] A story by Phil Case for The Washington Post broke the first news of the emblem, describing the eagle and olive branch and the involvement of an unnamed "New York industrial design firm", and its upcoming debut on income tax packages to be sent out "around January 1st[, 1966]"[2]. This "friendly face" initiative came with a major redesign of the agency's forms. Upon the new year, it was revealed that the form updating initiative was spearheaded by Joseph Magnin owner Cyril Magnin, reportedly so dismayed at the cluttered appearance of the previous year's tax forms that he tasked his store's advertising department to draft better ones. These were presented to and approved by then-Commissioner of Internal Revenue, Sheldon S. Cohen[3].

References

  1. ↑ 111 Cong. Rec. 17707 (1965). govinfo.gov (21 July 1965). Retrieved on December 26, 2024.
  2. ↑ "Eagle On IRS's Bad News Letters". News Journal [Mansfield, Ohio], p. 5 (22 October 1965). Retrieved on December 26, 2024.
  3. ↑ "Changes on Tax Forms: Internal Revenue Service Hopes That This Year's 1040 Papers Are Easier to Read and Better to Look at Now". The Kansas City Times [Kansas City, Missouri], p. 9 (1 January 1966). Retrieved on December 26, 2024.