This page only shows primary logo variants.
For other related logos and images, see:
Burbn
2009–2010 (prototype)
Typography:
Boldina Italic
Launched:
October 21, 2009[ 1]
Instagram began life as a project known as Burbn . It was meant as a mobile check-in application. Due to low popularity, the app became defunct in 2010 with its photo sharing features spun-off to the new app, Instagram .
Instagram
2010 (pre-launch)
Typography:
Futura Pro Heavy
2010–2013
Typography:
Billabong (logo) Freight Sans (in-app)
Launched:
October 6, 2010
2013–present
2013–2015
Designer:
Mackey Saturday
Typography:
Custom (logo) Freight Sans (in-app)
On May 2, 2013, Instagram introduced a new custom-made wordmark designed by Mackey Saturday.
2015–2016
Designer:
Mackey Saturday
Typography:
Custom (logo) Freight Sans (in-app)
Minor tweaks were made to the wordmark in 2015.
2016–present
Designer:
Mackey Saturday
On May 11, 2016, the wordmark's color was changed to black, following the launch of a new user interface and icon.
External links
References