logos
This page only shows primary logo variants.
For other related logos and images, see:
2009–2010 2010 2010–2013 2013–2015 2015–2016 2016–present
2009–2010 2010 2010–2013 2013–2015 2015–2016 2016–present

Burbn

2009–2010 (prototype)

Instagram 2009
Designer:  Unknown
Typography:  Boldina Italic
Launched:  October 21, 2009[1]

Instagram began life as a project known as Burbn. It was meant as a mobile check-in application. Due to low popularity, the app became defunct in 2010 with its photo sharing features spun-off to the new app, Instagram.

Instagram

2010 (pre-launch)

Instagram 2010
Designer:  Unknown
Typography:  Futura Pro Heavy
Launched:  August 2010[2]

2010–2013

Instagram wordmark
Designer:  Unknown
Typography:  Billabong (logo)
Freight Sans (in-app)
Launched:  October 6, 2010

2013–present

2013–2015

Instagram
Designer:  Mackey Saturday
Typography:  Custom (logo)
Freight Sans (in-app)
Launched:  May 2, 2013

On May 2, 2013, Instagram introduced a new custom-made wordmark designed by Mackey Saturday.

2015–2016

Instagram wordmark 2015
Designer:  Mackey Saturday
Typography:  Custom (logo)
Freight Sans (in-app)
Launched:  2015

Minor tweaks were made to the wordmark in 2015.

2016–present

Instagram 2016 wordmark
Designer:  Mackey Saturday
Typography:  Custom
Launched:  May 11, 2016

On May 11, 2016, the wordmark's color was changed to black, following the launch of a new user interface and icon.

External links

References