Howard Johnson



1925–1931	1931–1935	1935–1937	1937–1967	1967–1984


1984–1996	1990–2005 (restaurant chain)	1996–present	2009–present	2014 (prototype)

Howard D. Johnson Co.

1925–1931

BETTER LOGO NEEDED

In 1925, Howard Deering Johnson started a drugstore in Massachusetts. Noticing that his ice cream was becoming popular, Johnson decided to start a restaurant chain.

Howard Johnson's

1931–1935

BETTER LOGO NEEDED

1935–1937

SVG NEEDED

1937–1984

1937–1967

Many variations on this lettering would be used until the sixties. The company would open the first Howard Johnson's Motor Lodge in Savannah, Georgia in 1954.

1967–1984

Designer:

Gianninoto Associates

Typography:

Unknown

Launched:

April 1967

1990–2005 (restaurant chain)

Designer:

Addison Design Consultants

Typography:

Bauer Bodoni Bold Condensed
Futura Next Condensed

Launched:

January 1990

This logo was introduced in 1990 for the restaurant chain, which was under the management of Franchise Associates, Inc. FAI shut down in 2005 after the restaurant chain rights were sold to La Mancha Group. It was still used at the Lake George, New York location (the last Howard Johnson's restaurant in existence) until 2022.