Harlech Television began broadcasting on the May 20, 1968 with the corresponding franchise changes made by the Independent Television Authority, and replacing the old franchise holder for Wales, TWW. However, TWW closed prematurely, so the ITA had to create an emergency service until Harlech was ready to go on-air. Its logo consisted of various lines with the "HARLECH" text in inverted colours. While this logo would not appear clear on televisions with the 625-line system, it would appear correctly on televisions with the 405-line system, as the ident was designed for that system.
HTV Cymru Wales
1970–1992
Designer:
Frank Pegler
Typography:
Custom
Launched:
April 6, 1970
On April 6, 1970, Harlech Television changed its name to HTV coinciding with the introduction of color broadcasting.
1970–1982
Designer:
Frank Pegler
Typography:
Custom
Launched:
April 6, 1970
1982–1989
Designer:
Based on design by Frank Pegler
Typography:
Custom
Launched:
November 1, 1982
On November 1, 1982, due to all the programming in Welsh being moved to S4C, HTV Cymru Wales started using two separate logos.
On September 1, 1989, HTV adopted generic ITV identity, whilst continuing using the 1970 logo. To differentiate between two HTV regional franchises, "HTV CYMRU WALES" was added below logo.
Dark blue variant; used for local programming idents
2001–2002
ITV1 Wales
2002–2004
On October 28, 2002, the ITV1 name was imposed on all the stations in England and Wales. Because of this, the HTV name was dropped after 34 years, and the transmitters for the region became known as simply ITV1 Wales.
