logos
1964-1970 1970-1975 1975-1980 1980-1986, 1980-1994 (Mexico) 1986-1988 1988-1996 1994-2012 (Mexico)
1964-1970 1970-1975 1975-1980 1980-1986, 1980-1994 (Mexico) 1986-1988 1988-1996 1994-2012 (Mexico)
1996-2005 2005-2018 2012-2018 2018-present 2018-2021 (Mexico) 2021-present (Mexico)
1996-2005 2005-2018 2012-2018 2018-present 2018-2021 (Mexico) 2021-present (Mexico)

1964–1970

Fresca - 1964

Fresca began test marketing in 1964, and was fully introduced in 1966.

1970–1975

Fresca - 1970

1975–1980

Fresca - 1975
Logopedia InfoWhite BETTER LOGO NEEDED

1980–1986, 1980-1994 (Mexico)

Fresca - 1980
Designer:  Chajet Design Group
Typography:  Helvetica (modified)
Launched:  January 1980

1986–1988

Fresca - 1986
Designer:  Unknown
Typography:  Helvetica
Launched:  1986

1988–1996

Fresca - 1988
Logopedia InfoWhite BETTER LOGO NEEDED
Designer:  Kornick Lindsay
Typography:  Custom
Launched:  1988

1994-2012 (Mexico)

Frescamx

1996–2005

Fresca - 1996
Designer:  Philip Ting for
SBG Partners
Typography:  Times Extra Bold
Launched:  1996

2005–2018

Fresca logo
Designer:  Ken Sakurai,
George Katz for
Duffy & Partners
Typography:  Stratum 1
Launched:  May 25, 2005

2012-2018 (Mexico)

FRESCA-ch

2018–present

Fresca-logo.png
Designer:  In-house
Typography:  Unknown
Launched:  April 2018

2018-2021 (Mexico)

Fresca Logomx

2021-present (Mexico)

Frescamx2021