Crypto.com Arena

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Staples Center

1997–1998

SVG NEEDED

Designer:

Harriet Breitborde for
Boardwalk

Typography:

Helvetica
Frutiger

Launched:

December 1, 1997

The announcement of Staples' sponsorship of the arena was given at a press conference on December 1, 1997.

1998–2021

Designer:

Unknown

Typography:

Helvetica

Launched:

February 1998

Branding would be updated with Staples' new logo in February 1998. The arena opened on October 17, 1999.

2021–present

Designer:

Unknown

Typography:

Unknown

Launched:

November 16, 2021 (reveal)
December 25, 2021 (official)

On November 16, 2021, it was announced that Crypto.com had secured the new naming rights for the next 20 years (worth $700 million), making it the first name change in the venue's history. It has been criticized by many for deviating from the "landmark" status that the former name evoked.^[1]

On December 6, 2021, the exterior Staples Center signage was removed, marking the beginning of the transition.^[2] On December 20, a temporary "Crypto.com Arena" banner was hung outside, with an updated pylon sign and interior graphics following suit.^[3]^[4] The last event as Staples Center was an NBA game of the Los Angeles Lakers against the San Antonio Spurs on December 23.^[5]

The new name officially took effect with that year's NBA Christmas game (Lakers vs. the Brooklyn Nets) on December 25. Phase 1 of the venue's ongoing renovation process was completed during the summer of 2022, when new, proper outer signage was put up.^[6]^[7]^[8]

References

↑ Kurzweil, Tony; Romero, Lynette; Spillman, Eric; Lyster, Lauren (17 November 2021). ‘I thought it was a joke’: Fans react to Staples Center becoming Crypto.com Arena. KTLA. Retrieved on November 17, 2021.
↑ More, Maggie (6 December 2021). Crews Remove Staples Center Lettering to Make Way for New Logo on Christmas Day. KNBC. Retrieved on December 20, 2021.
↑ Esnaashari, Farbod (21 December 2021). First Photos of Crypto.Com Arena Signage Revealed. Sports Illustrated. Retrieved on December 23, 2021.
↑ Kurzweil, Tony (21 December 2021). Goodbye Staples Center, Crypto.com Arena signage is up. KTLA. Retrieved on December 23, 2021.
↑ Arnovitz, Kevin (23 December 2021). Los Angeles Lakers bid adieu in home arena's final game as Staples Center. ESPN. Retrieved on December 23, 2021.
↑ Cota-Robles, Marc (16 November 2021). LA's iconic Staples Center will be renamed Crypto.com Arena. KABC-TV. Retrieved on November 17, 2021.
↑ Dean, Sam (16 November 2021). Goodbye, Staples Center. Hello, Crypto.com Arena. Los Angeles Times. Retrieved on November 17, 2021.
↑ McCormick, Bret (22 August 2022). Crypto.com Arena: Updating A Star. Sports Business Journal. Retrieved on September 6, 2022.

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Home of the Los Angeles Lakers

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Home of the Los Angeles Clippers

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[1] Kurzweil, Tony; Romero, Lynette; Spillman, Eric; Lyster, Lauren (17 November 2021). ‘I thought it was a joke’: Fans react to Staples Center becoming Crypto.com Arena. KTLA. Retrieved on November 17, 2021.

[2] More, Maggie (6 December 2021). Crews Remove Staples Center Lettering to Make Way for New Logo on Christmas Day. KNBC. Retrieved on December 20, 2021.

[3] Esnaashari, Farbod (21 December 2021). First Photos of Crypto.Com Arena Signage Revealed. Sports Illustrated. Retrieved on December 23, 2021.

[4] Kurzweil, Tony (21 December 2021). Goodbye Staples Center, Crypto.com Arena signage is up. KTLA. Retrieved on December 23, 2021.

[5] Arnovitz, Kevin (23 December 2021). Los Angeles Lakers bid adieu in home arena's final game as Staples Center. ESPN. Retrieved on December 23, 2021.

[6] Cota-Robles, Marc (16 November 2021). LA's iconic Staples Center will be renamed Crypto.com Arena. KABC-TV. Retrieved on November 17, 2021.

[7] Dean, Sam (16 November 2021). Goodbye, Staples Center. Hello, Crypto.com Arena. Los Angeles Times. Retrieved on November 17, 2021.

[8] McCormick, Bret (22 August 2022). Crypto.com Arena: Updating A Star. Sports Business Journal. Retrieved on September 6, 2022.

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