logos
This page only shows primary logo variants.
For other related logos and images, see:

Staples Center

1997–1998

Staples Center - 1997
Logopedia InfoWhite SVG NEEDED
Designer:  Harriet Breitborde for
Boardwalk
Typography:  Helvetica
Frutiger
Launched:  December 1, 1997

The announcement of Staples' sponsorship of the arena was given at a press conference on December 1, 1997.

1998–2021

Staples Center
Designer:  Unknown
Typography:  Helvetica
Launched:  February 1998

Branding would be updated with Staples' new logo in February 1998. The arena opened on October 17, 1999.

Crypto.com Arena

2021–present

Crypto.com Arena
Designer:  Unknown
Typography:  Unknown
Launched:  November 16, 2021 (reveal)
December 25, 2021 (official)

On November 16, 2021, it was announced that Crypto.com had secured the new naming rights for the next 20 years (worth $700 million), making it the first name change in the venue's history. It has been criticized by many for deviating from the "landmark" status that the former name evoked.[1]

On December 6, 2021, the exterior Staples Center signage was removed, marking the beginning of the transition.[2] On December 20, a temporary "Crypto.com Arena" banner was hung outside, with an updated pylon sign and interior graphics following suit.[3][4] The last event as Staples Center was an NBA game of the Los Angeles Lakers against the San Antonio Spurs on December 23.[5]

The new name officially took effect with that year's NBA Christmas game (Lakers vs. the Brooklyn Nets) on December 25. Phase 1 of the venue's ongoing renovation process was completed during the summer of 2022, when new, proper outer signage was put up.[6][7][8]

References

  1. Kurzweil, Tony; Romero, Lynette; Spillman, Eric; Lyster, Lauren (17 November 2021). ‘I thought it was a joke’: Fans react to Staples Center becoming Crypto.com Arena. KTLA. Retrieved on November 17, 2021.
  2. More, Maggie (6 December 2021). Crews Remove Staples Center Lettering to Make Way for New Logo on Christmas Day. KNBC. Retrieved on December 20, 2021.
  3. Esnaashari, Farbod (21 December 2021). First Photos of Crypto.Com Arena Signage Revealed. Sports Illustrated. Retrieved on December 23, 2021.
  4. Kurzweil, Tony (21 December 2021). Goodbye Staples Center, Crypto.com Arena signage is up. KTLA. Retrieved on December 23, 2021.
  5. Arnovitz, Kevin (23 December 2021). Los Angeles Lakers bid adieu in home arena's final game as Staples Center. ESPN. Retrieved on December 23, 2021.
  6. Cota-Robles, Marc (16 November 2021). LA's iconic Staples Center will be renamed Crypto.com Arena. KABC-TV. Retrieved on November 17, 2021.
  7. Dean, Sam (16 November 2021). Goodbye, Staples Center. Hello, Crypto.com Arena. Los Angeles Times. Retrieved on November 17, 2021.
  8. McCormick, Bret (22 August 2022). Crypto.com Arena: Updating A Star. Sports Business Journal. Retrieved on September 6, 2022.
Great Western Forum
Home of the Los Angeles Lakers
Los Angeles Memorial Sports Arena
Home of the Los Angeles Clippers
Intuit Dome
Great Western Forum
Home of the Los Angeles Kings
Great Western Forum
Home of the Los Angeles Sparks