In 1953, Coppertone introduced the little girl with the puppy pulling down her bathing suit, with her bottom being lighter than the rest of her body, in order to show how the sunscreen works.
1963–1970
SVG NEEDED
1970–1980
1980–2006
SVG NEEDED
2006–2014
SVG NEEDED
2014–2019
In 2014, a change was made for the first time to have the girl wear a dress, so the puppy is tugging the bottom back piece instead, effectively losing the concept.
