Banco de Bilbao Vizcaya Argentaria, also known as BBVA in its current form is a Spanish financial institution founded in 1999 by the merger of two major banks: the BBV (formerly Banco de Bilbao and Banco de Vizcaya) and Argentaria.
Banco de Bilbao
1857–1981
The first logo of the bank was the letters "BB" in extravagant serif typeface surrounded by a circle and below, the name "BANCO DE BILBAO" in Roman typeface in black.
Alternate logo
1981–1988
Then the logo was modified by moving the isotype to the right of the text and the latter surrounded by a blue rectangle and the blue logo.
After the merger with the Vizcaya bank, it became BBV (acronym for Banco Bilbao Vizcaya) and the first logo consisted of the letters "BILBAO-VIZCAYA. BBV" in Futura Condensed typeface with a dot in the script, all colored White on a blue background.
1989–2000
Designer:
Artime, Nebot & Capell
Typography:
Rodin
Launched:
January 1, 1989
On January 1, 1989, BBV unveiled their definitive brand.[1]
This logo consisted of the letters "BBV" in a characteristic typeface and below, an arc formed by four stars enclosed in a blue square and below, the name "BANCO BILBAO VIZCAYA" with the same typeface and blue color.
After merging with Argentaria, the square, the four arc-shaped stars and the full name is permanently removed, leaving the acronym now as "BBVA" in blue and with slightly modified typography.
This old BBVA logo is still used for BBVA Provincial in Venezuela.
On the 24th April 2019, BBVA unveiled a new logo[3]. This new logo consists of the acronym "BBVA" in a new typeface with the "V" and the "A" in the form of an arrow pointing down and up.
2025–present
Designer:
BBVA in-house team
Typography:
Unknown
Launched:
21 May, 2025
On 21 May, 2025, BBVA introduced a new version of its logo featuring a refreshed color scheme, adopting the deep blue shade. Along with this, the bank launched a new corporate identity.[4]
