logos
This page only shows primary logo variants.
For other related logos and images, see:
2006–2008 2008–2010 2010–2015 2015–2017 2017–2024
2006–2008 2008–2010 2010–2015 2015–2017 2017–2024
2022–2024 (primary) 2023–2024 (secondary) 2024–present (primary) 2024–present (secondary)
2022–2024 (primary) 2023–2024 (secondary) 2024–present (primary) 2024–present (secondary)

Amazon Unbox

2006–2008

Amazon unbox
Logopedia InfoWhite SVG NEEDED

Amazon Video on Demand

2008–2010

Amazon-video-on-demand-logo-2
Logopedia InfoWhite BETTER LOGO NEEDED

Amazon Instant Video

2010–2015

Amazon Instant Video
Designer:  Unknown
Typography:  Unknown
Launched:  November 9, 2010

A new name and a new logo, were introduced in November 2010. This logo may still be used on some outdated streaming services.

Amazon Prime Video (2015-present)

2015–2017

Amazon Prime Video

The logo was given a flat redesign in 2015; on most smart TV splash screens, there is a variant without the "Prime Video" wordmark.

2017–present

2017–2024

Prime Video Logo 2017

2022–2024 (primary)

Prime Video Logo 2022
Designer:  Pentagram
Typography:  Amazon Ember Display (logo)
Prime Video Sharp (modified version of Sharp Grotesk 25)
Launched:  July 2022

2023–2024 (secondary)

PrimeLogo APV2022 Blue

In 2023, Amazon began to use a simplified "Prime" logo, which was first used as Amazon Prime's main logo in 2017, as a promotional logo.

2024–present (primary)

Amazon Prime Video 2024

The new logo was first introduced on the app, and later introduced on all platforms with an updated interface.

2024–present (secondary)

Prime-2024

The simplified "Prime" logo was also updated specifically for Prime Video, as of now the Amazon Prime logo remains the same.