logos
1961–196? 196?–197? 197?–1978 1978–1983 1983–1984 1984–1985
1961–196? 196?–197? 197?–1978 1978–1983 1983–1984 1984–1985
1985–199? 199?–2004 2004–2010 2010–2013 2013–2014 2014–2015
1985–199? 199?–2004 2004–2010 2010–2013 2013–2014 2014–2015
2015–2017 2017–2018 2018–2025 2025–present
2015–2017 2017–2018 2018–2025 2025–present

WISN-FM

1961–196?

Logopedia InfoWhite LOGO MISSING
Logopedia InfoWhite UNKNOWN YEAR

196?–197?

Logopedia InfoWhite LOGO MISSING
Logopedia InfoWhite UNKNOWN YEAR

197?–1978

Logopedia InfoWhite LOGO MISSING
Logopedia InfoWhite UNKNOWN YEAR

WLPX

1978–1983

WLPX 97 FM
Designer:  Unknown
Typography:  Peignot
Launched:  1978

1983–1984

Logopedia InfoWhite LOGO MISSING

WBTT

1984–1985

WBTT B97

WLTQ

1985–199?

Logopedia InfoWhite LOGO MISSING
Logopedia InfoWhite UNKNOWN YEAR

199?–2004

Light 97.3 WLTQ
Logopedia InfoWhite UNKNOWN YEAR

WQBW

2004–2010

WQBW 97.3 The Brew

WRNW

2010–2013

WRNW logo

On May 28, 2010, at 9:00 AM after playing "The Final Countdown" by Europe, the station abruptly flipped to CHR with the branding "97.3 Radio Now", launching with "Tik Tok" by Ke$ha. On June 10, 2010, WQBW's call letters were officially changed to WRNW.

2013–2014

Radio Now 97.3 WRNW

2014–2015

WRNW 97.3 Radio Now

2015–2017

97.3 Now WRNW

In late April 2015, the station re-branded as "97.3 Now" and given a logo resembling that of iHeartMedia's KISS-FM branded stations (a branding WXSS holds local rights to), though with no major changes to the format or schedule.

2017–2018

97.3 NOW 2017

2018–2025

97.3 The Game WRNW

2025–present

WRNW B97.3

WRNW inherited WLDB's "B" adult contemporary format when the station was about to become a K-Love station.