2007	2007–2013	2013–2018	2018–present

2007

The flower design seen in this logo is reused from the logo of Davidville, Tumblr founder David Karp's former web development company (Later renamed to Tumblr, Inc.).

Green version

2.0 version

2007–2013

The flower was dropped in October 2007.

2007–2010

Wordmark on blue background

SVGS NEEDED

2010–2013

Minor changes to the shading giving it a more matte finish.

Wordmark on blue background

Sticker-style logo

SVGS NEEDED

2013–2018

Wordmark on blue background

In 2013, the same year Tumblr got bought by Yahoo!, Tumblr updated its logo, with a flat typeface.

2018–present

Wordmark on blue background

In 2018, Tumblr introduced a new contemporary typeface, with the removal of the period at the end, and a bolder blue and white color scheme.

In 2019, Tumblr was sold from Verizon Media to Automattic.

In 2021, a newly designed 't' icon for the iOS and Android apps were made, accompanied by a new matching 'Goth Rave' color palette.

External links

• Official website

V • T • E  Verizon Communications

Telecommunication assets Fios | Wireless Other assets CompuServe | Tacoda | Total Wireless | TracFone Wireless | Truveo | Verizon Hearst Media Partners (50%)1 | Verizon Messages | Visible by Verizon | Yahoo, Inc. (10%)2 (Yahoo! | AOL) Defunct assets AirTouch | AOL Explorer | AOL Hometown | AOL Instant Messenger | AOL OpenRide | AOL Seed | AOL Time Warner | Bell Atlantic | FanHouse | FiOS1 | GameDaily | Go90 | GTE | KOL | Midwest Wireless | Nullsoft | NYNEX | Propeller | Spinner | TUAW | V-Cast | Yahoo! Meme | Yahoo! Messenger Former assets AwesomenessTV | Flickr | HuffPost | Lively | Moviefone | Netscape | Tumblr Notes 1 Co-owned with Hearst Communications 2 Apollo Global Management holds the 90% stake.