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| 1991–2013 | 2013–2016 | 2016–2020 | 2020–present |
VoodooPC
1991–2013
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In 2006, HP acquired VoodooPC for an undisclosed amount. in 2016, HP introduced the VoodooDNA branding on HP branded gaming and high performance PCs to specify that it uses the same tech as the VoodooPC.
Omen
2013–2016
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In 2013, HP dropped the VoodooPC and VoodooDNA branding in favor of a new name: HP OMEN, but the tribal mask logo was kept as a secondary logo and mostly used as a default wallpaper for its PCs and in some marketing materials during its first three years. The 2014 "Hewlett-Packard" full wordmark was used on its laptops.
2016–2020
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In 2016, HP Omen line became a gaming sub-brand of HP, hence the new name as "Omen by HP". Also the diamond tribal mask logo became a main logo once again as this replaces the full name wordmark on its laptops.
2020–present
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In 2020, the tribal mask logo and the "by HP" byline was dropped in favor of a newly redesigned diamond logo and a new typeface.
See also
- Victus — another HP gaming sub-brand formerly known as HP Pavilion Gaming.
- HyperX — gaming PC peripheral brand currently owned by HP.
External links
| Current Hewlett-Packard (Others) | HPE1 (Juniper Networks | Labs1) Brands Other Defunct/Former Notes  |