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| 1985–1990 | 1985–1988 | 1988–1990 | 1990–1999 | 1999–2002 | 2002–2024 | 2024–present |
Cellnet
1985–1990
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SVG NEEDED |
1985–1988
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SVG NEEDED |
1988–1990
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SVG NEEDED |
1990–1999
BT Cellnet
1999–2002
In 1999, BT Group acquired Securicor's 40 percent share of Cellnet and the company was later rebranded as BT Cellnet.
O2
2002–present
2002–2024
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In 2001, BT Wireless demerged from BT and took the name mmO2 plc. While mmO2 plc was created in 2001, the O2 consumer brand was introduced on 19 June 2002 in the United Kingdom, Germany, Ireland and the Netherlands (where it lasted for only a year before reverting to Telfort). The rebranding was supported by a European advertising campaign, which began on 16 April 2002 across all four countries. Lambie-Nairn created the O2 brand identity.
Spanish telecommunications company Telefónica acquired O2 in the United Kingdom, Ireland and Germany in early 2006.
O2 and Virgin Media merged on 1 June 2021 creating Virgin Media O2, a 50/50 joint venture between Telefónica and Liberty Global.
However, O2 continues trading with this name as a subsidiary of Virgin Media O2.
2024–present
_2025_(ad_endcap).png "O2 (UK) 2025 (ad endcap).png (326 KB)")
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O2 (UK) |
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| Joint venture between Liberty Global and Telefónica. Predecessors: Virgin Media | O2 | NTL:Telewest (NTL | Telewest) | Virgin.net | Virgin Mobile Services: giffgaff | Virgin Media Store | Virgin TV (Control | Go | Stream | TV 360 | Ultra HD) Former TV channels: Bravo | Bravo 2 | Channel One | Challenge | Living (Livingit | Living Loves) | Trouble Defunct assets: Virgin Mobile  |