1865–1930

SVG NEEDED

1930–1950

SVG NEEDED

1950–1953

SVG NEEDED

1953–1955

SVG NEEDED

1955–195?

SVG NEEDED

195?–1960

SVG NEEDED

1960–1965

SVG NEEDED

1965-2002

Designer:  Don Ervin of Sandgren & Murtha

Typography:  Custom

Launched:  1965

2002-present

Designer:  Franke+Fiorella

Typography:  Helvetica Condensed Bold

Launched:  February 25, 2002